Overcoming Inventory and Budget
Challenges for a Diverse Product Line
Brand: Sunsweet
Category: Food & Snacks
Brand: Sunsweet
Category: Food & Snacks
The Challenge
Sunsweet, a brand offering Dried Pitted Prunes and Sierra Bites (trail mix in cubes), faced multiple challenges in a competitive market. With over 30 products, they struggled with a limited advertising budget. Long inventory lead times from their warehouse to Amazon FBA warehouses caused stockouts, leading to dropped rankings. Additionally, other sellers offered Sunsweet products at cheaper prices, affecting their market share.
Our Approach
Inventory Management
To address stockout issues and maintain healthy inventory levels, we requested 60 days’ worth of stock for all products. This strategy aimed to ensure consistent availability and prevent ranking drops due to stockouts.
To address stockout issues and maintain healthy inventory levels, we requested 60 days’ worth of stock for all products. This strategy aimed to ensure consistent availability and prevent ranking drops due to stockouts.
Focused Advertising Strategy
With a limited budget, we concentrated our ad spend on top-performing products to maximize conversions. This approach allowed us to make the most of the available budget and improve sales for the best-selling items.
With a limited budget, we concentrated our ad spend on top-performing products to maximize conversions. This approach allowed us to make the most of the available budget and improve sales for the best-selling items.
Listing Optimization
Enhanced product listings by improving descriptions, images, and keywords to increase conversion rates. We capitalized on the poor listings of other sellers by presenting Sunsweet products with superior visuals and compelling content.
Enhanced product listings by improving descriptions, images, and keywords to increase conversion rates. We capitalized on the poor listings of other sellers by presenting Sunsweet products with superior visuals and compelling content.
Results
Our strategic efforts led to notable improvements in Sunsweet’s overall performance. We helped Sunsweet better navigate the complexities of a large product catalog, budget constraints, and competitive pricing. By focusing on inventory management, targeted advertising, and listing optimization, Sunsweet achieved improved profitability and market presence.
40%
Decrease in TACos
60%
Boost in PPC Conversion Rate
300%
Boost in Keyword Ranking
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