Winning Strategies for Stepping into a
Competitive Market
Brand: Thai Coco
Category: Food & Beverage
Brand: Thai Coco
Category: Food & Beverage
The Challenge
Thai Coco—A premium brand specializing in coconut-based products from Thailand faced a challenge of stepping into a highly competitive coconut product market in USA. Their generic Amazon profile struggled to generate sales, and their outdated website, the main touchpoint for potential customers, failed to capture the brand’s commitment to quality and sustainability. Moreover, they seeked a strong social media presence to enhance their market positioning and visibility. Thai Coco approached us with the goal of carving out a distinctive space in the crowded market, revamping their online presence, and boosting their brand visibility and sales.
Our Approach
Integrated Branding Strategy
Developed a cohesive branding strategy that aligned messaging, visual design and goals across all channels. Each channel complemented the other to reinforce brand identity and build trust.
Developed a cohesive branding strategy that aligned messaging, visual design and goals across all channels. Each channel complemented the other to reinforce brand identity and build trust.
Channel based Content Optimization
Developed engaging A+ content that told the brand story, emphasizing Thai Coco’s commitment to quality, sustainability, and sourcing from the finest Thai coconuts.
Developed engaging A+ content that told the brand story, emphasizing Thai Coco’s commitment to quality, sustainability, and sourcing from the finest Thai coconuts.
Data-driven decision making
Analyzed high-traffic search terms for coconut milk and related products, aligning with customer search behaviors. Identified high-engagement content on social media to inform our strategy.
Analyzed high-traffic search terms for coconut milk and related products, aligning with customer search behaviors. Identified high-engagement content on social media to inform our strategy.
Results
Our approach garnered significant views and higher engagement, solidifying Thai Coco’s position in the market. Coconut Water increased significantly in search results for top relevant keywords with high search volume. Enhanced visibility and compelling content drove more traffic and conversions.
35%
Boost in Monthly Sales
200%
Increase in Online Store Sessions
50%
Increase in organic keyword rankings
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