Boosting Sales for Premium Licensed T-Shirts
Brand: Worn Free
Category: Apparel
Brand: Worn Free
Category: Apparel
The Challenge
Wornfree, a brand offering men’s T-shirts featuring designs of iconic figures like John Lennon, Debbie Harry, and Billy Preston, faced significant challenges. The high price point, driven by the cost of certificates for legitimate use of these designs, made it difficult to compete in the market. Additionally, recent trademark issues had resulted in their products being flagged and temporarily removed from Amazon, disrupting sales.
Our Approach
Targeted Advertising
Implemented an aggressive ad campaign, focusing on highly relevant keywords to attract customers specifically interested in these iconic designs. This helped to maximize the impact of the ad spend and reach the right audience.
Implemented an aggressive ad campaign, focusing on highly relevant keywords to attract customers specifically interested in these iconic designs. This helped to maximize the impact of the ad spend and reach the right audience.
SEO Optimization
Enhanced the SEO of Wornfree’s product listings to improve search rankings. This included optimizing titles, descriptions, and keywords to ensure the listings appeared in relevant searches and attracted organic traffic
Enhanced the SEO of Wornfree’s product listings to improve search rankings. This included optimizing titles, descriptions, and keywords to ensure the listings appeared in relevant searches and attracted organic traffic
Email Marketing Campaign
Ran an email marketing campaign to re-engage previous customers, offering them promotional codes to encourage repeat purchases. This strategy aimed to leverage the existing customer base and drive additional sales.
Ran an email marketing campaign to re-engage previous customers, offering them promotional codes to encourage repeat purchases. This strategy aimed to leverage the existing customer base and drive additional sales.
Results
Our strategic approach led to positive outcomes for Wornfree as they re-established their presence on Amazon. These efforts helped Wornfree overcome the challenges of high pricing and previous trademark issues. By focusing on targeted advertising, SEO optimization, and customer re-engagement, Wornfree achieved better visibility and sales performance on Amazon.
35%
Boost in PPC Conversions
15%
Increase in Unit Sessions percentage
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