Navigating Off-Season Challenges
for Outdoor Water Filters
Brand: Survivor Filter
Category: Outdoor & Sports Equipment
Brand: Survivor Filter
Category: Outdoor & Sports Equipment
The Challenge
Survivor Filter, a brand specializing in outdoor water filters, sports bottles, and home filters, faced significant seasonal challenges. Sales for outdoor products dropped during the off-season, especially in winter, and the low margins on sports bottles made advertising costly. Additionally, Survivor Filter caters to a niche market of emergency preppers and outdoor enthusiasts, adding to the complexity.
The company had a negative experience with their previous agency, which mismanaged ads and marketing, leading to revenue losses and requiring extensive listing optimizations on Amazon. Furthermore, they faced tough competition from copycat Chinese brands selling non-compliant products illegally on Amazon, threatening their market position.
The company had a negative experience with their previous agency, which mismanaged ads and marketing, leading to revenue losses and requiring extensive listing optimizations on Amazon. Furthermore, they faced tough competition from copycat Chinese brands selling non-compliant products illegally on Amazon, threatening their market position.
Our Approach
SEO Optimized Blogs
Our team has written an extensive list of SEO optimized blogs with the intention of driving more traffic to the website through platforms such as Pinterest.
Our team has written an extensive list of SEO optimized blogs with the intention of driving more traffic to the website through platforms such as Pinterest.
Ads Optimization
Optimized ads to maintain a target TACoS of 20%. This involved refining ad campaigns to be more cost-effective and targeting high-conversion keywords to ensure the ad spend was used efficiently.
Optimized ads to maintain a target TACoS of 20%. This involved refining ad campaigns to be more cost-effective and targeting high-conversion keywords to ensure the ad spend was used efficiently.
SEO Optimization
Enhanced the SEO of Survivor Filter’s product listings to improve organic search rankings. This included optimizing titles, descriptions, and keywords to ensure the listings appeared in relevant searches and attracted organic traffic.
Enhanced the SEO of Survivor Filter’s product listings to improve organic search rankings. This included optimizing titles, descriptions, and keywords to ensure the listings appeared in relevant searches and attracted organic traffic.
Ensuring Compliance and Mitigating Competition
Actively reported non-compliant brands, leveraged Amazon’s scrutiny on compliance, and maintained processes that kept products up to date with compliance. Assisted the brand to apply for necessary FDA certificates & documents.
Actively reported non-compliant brands, leveraged Amazon’s scrutiny on compliance, and maintained processes that kept products up to date with compliance. Assisted the brand to apply for necessary FDA certificates & documents.
Results
Our approach garnered significant views and higher engagement, solidifying Survivor Filter’s position in the market. Dominated the Outdoor Water Filters Niche with the PRO Product and even got picked for Amazon’s Choice badge
520%
Increase in website sessions within a year
8%
Decrease in TACoS
52%
Increase in the no. keywords ranked among top 10
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