Breaking into the Competitive
Energy Market
Brand: Pure Fuel
Category: Beverages
Brand: Pure Fuel
Category: Beverages
The Challenge
Pure Fuel, a new brand offering energy drinks with natural caffeine, hydration drinks, and energy bites, faced the daunting task of competing against well-established giants in the energy drink market, such as Gatorade, Monster, and Ghost. In a niche where customers typically search for well-known branded products, Pure Fuel needed innovative ways to capture market share and drive traffic to their offerings.
Our Approach
External Advertising and Traffic Redirection
Implemented external ad campaigns to drive traffic to Pure Fuel’s website. From there, customers were directed to Pure Fuel’s Amazon listings, increasing visibility and potential sales. This approach helped leverage external traffic sources to boost Amazon’s performance.
Implemented external ad campaigns to drive traffic to Pure Fuel’s website. From there, customers were directed to Pure Fuel’s Amazon listings, increasing visibility and potential sales. This approach helped leverage external traffic sources to boost Amazon’s performance.
Sports Team Partnerships
Capitalized on partnerships with prominent sports teams, including Chicago Sky and Philadelphia 76ers. These collaborations promoted Pure Fuel products, associating the brand with high-performance sports and reaching a wider audience.
Capitalized on partnerships with prominent sports teams, including Chicago Sky and Philadelphia 76ers. These collaborations promoted Pure Fuel products, associating the brand with high-performance sports and reaching a wider audience.
SEO Optimization
Focused on optimizing Pure Fuel’s website and product listings for SEO to improve organic search rankings. Targeted non-branded keywords and long-tail phrases to attract customers searching for specific energy and hydration solutions.
Focused on optimizing Pure Fuel’s website and product listings for SEO to improve organic search rankings. Targeted non-branded keywords and long-tail phrases to attract customers searching for specific energy and hydration solutions.
Results
As a new entrant in the market, results are still in the early stages. However, there have been promising signs of progress.
30%
Increase in conversion rate
29%
ACOS as a result of Branded Campaigns
61%
Increase in Unit Session percentage
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