Strategic Solutions for Elevating Market
Presence with Limited Resources
Brand: Alfred
Category: Pet Supplies
Brand: Alfred
Category: Pet Supplies
The Challenge
Alfred, a brand offering a single innovative product—Coffee Upcycled Cat Litter—faced several challenges in the competitive pet supplies market. The product’s low review rating of 3.8 hindered its appeal to potential customers, impacting sales and brand credibility. Alfred struggled to establish a strong market presence with only one product in their catalog. Additionally, the brand’s advertising budget was limited, restricting its ability to enhance visibility through traditional ad campaigns. Alfred approached us intending to improve their product ratings, increasing brand awareness, and maximizing their limited budget for significant results.
Our Approach
Focused on collecting and addressing customer feedback to identify and resolve common issues. Implemented proactive customer service practices to encourage positive reviews and improve product satisfaction.
Enhanced the product listing with top relevant keywords to improve search engine visibility. Implemented on-page SEO strategies to drive organic traffic directly to the product page, increasing the likelihood of conversions.
Results
Our strategic approach led to notable improvements in Alfred’s brand perception and product performance. The brand experienced increased customer engagement and organic traffic, enhancing profitability through a low TACoS (Total Advertising Cost of Sales). Given that Alfred has only one product and a limited advertising budget, the organic sales performance has been quite decent.
7%
TACoS Rate enhancing profit margins