Privacy Policy

Last updated: April 18, 2026

Ignitabull ("we," "us," or "our") operates the ignitabull.com website and provides AI-powered e-commerce automation services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information.

1. Information We Collect

We may collect the following types of information:

• Account Information: When you contact us or use our services, we may collect your name, email address, and business information.
• Marketplace Data: With your authorization, we access and manage your Amazon Seller account data through Amazon's Selling Partner API (SP-API) and Amazon Ads API. This includes product listings, catalog data, pricing, orders, fulfillment, inventory levels, sales and financial reports, advertising campaigns, keywords, bids, budgets, and promotional content.
• Usage Data: We collect standard web analytics data such as IP addresses, browser type, pages visited, and referring URLs.
• Communication Data: Records of correspondence when you contact us via email.

2. How We Use Your Information

We use collected information to:

• Provide, operate, and maintain our e-commerce management and automation services
• Create, update, and optimize product listings, titles, descriptions, images, and backend keywords
• Manage and optimize advertising campaigns, including bid adjustments, budget allocation, keyword targeting, and search term analysis
• Monitor and manage inventory levels, reorder points, and FBA shipments
• Manage pricing strategies and competitive pricing adjustments
• Process and track orders and fulfillment
• Plan and manage promotions, coupons, Lightning Deals, and Subscribe & Save programs
• Generate analytics reports, performance dashboards, and financial summaries
• Communicate with you about our services
• Comply with legal obligations

3. Amazon API Data & Permissions

We access and manage Amazon account data through the Selling Partner API (SP-API) and Amazon Ads API solely to provide our services. Our access may include the following API roles and capabilities:

• Product Listing: Create, read, and update product listings, catalog items, and A+ content
• Pricing: Read and update product pricing and competitive pricing data
• Inventory & Fulfillment: Monitor inventory levels, manage FBA inbound shipments, and track fulfillment
• Orders: Read order data for reporting and fulfillment tracking
• Reports & Analytics: Generate and retrieve sales, inventory, financial, and performance reports
• Finances: Access financial events, settlement reports, and fee breakdowns
• Advertising: Create, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, including keywords, bids, budgets, and targeting
• Notifications: Subscribe to event notifications for order, inventory, and listing changes
• Feeds: Submit bulk data feeds for listing, pricing, and inventory updates

We adhere to the following principles regarding your Amazon data:

• We only access data and perform actions you have explicitly authorized
• We do not sell or share your Amazon marketplace data with third parties
• We use your data exclusively to perform the services you have requested
• We retain marketplace data only as long as necessary to provide our services or as required by law
• We implement industry-standard security measures to protect your data in transit and at rest
• All API credentials are stored using encrypted secrets management, never in source code

4. Data Sharing and Disclosure

We do not sell your personal information. We may share data only in the following circumstances:

• Service Providers: With trusted third-party services that help us operate (e.g., cloud hosting, analytics), bound by confidentiality agreements
• Legal Requirements: When required by law, regulation, or legal process
• Business Transfers: In connection with a merger, acquisition, or sale of assets

5. Data Security

We implement appropriate technical and organizational measures to protect your information, including encryption in transit (TLS), secure credential storage, access controls, and regular security reviews. However, no method of electronic transmission or storage is 100% secure.

6. Data Retention

We retain your information only for as long as necessary to fulfill the purposes described in this policy, or as required by law. You may request deletion of your data at any time by contacting us.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Withdraw consent for data processing
• Request data portability

8. Cookies

Our website may use essential cookies for basic functionality. We do not use advertising or tracking cookies.

9. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at:

Ignitabull
Email: jeremy@ignitabull.com
Website: ignitabull.com