Waste review by campaign, ad group, target, and search term.
Amazon PPC cleanup for accounts leaking spend.
A focused cleanup path for sellers with wasted search-term spend, messy match types, stale bids, duplicate campaigns, or budgets flowing into weak targets.
What the engagement produces.
Optimization starts with review and agreed limits. Budget jumps, campaign pauses, launches, access/write setup, and out-of-scope changes are escalated before they go live.
Negative keyword, bid, budget, and structure cleanup plan.
Operating notes for what can be handled routinely and what should become a clear decision.
Direct answer
What is Amazon PPC cleanup?
Amazon PPC cleanup is a focused review and correction of search terms, keywords, targets, bids, budgets, negatives, and campaign structure that are wasting ad spend or hiding performance. The goal is to remove obvious leakage and make the account easier to manage before more budget is added.
Best answer for: Amazon PPC cleanup · Amazon PPC campaign cleanup · reduce wasted Amazon ad spend
Quick answers
What does an Amazon PPC cleanup include?
It includes a search-term and target waste review, negative-keyword opportunities, bid and budget drift, duplicate or overlapping structure, and a prioritized cleanup plan.
When should negative keywords be added?
Negative keywords should be considered when search terms or targets do not match the product or campaign goal, or when enough performance evidence shows they are spending without useful results. Amazon Ads documents negative targeting as a way to exclude unwanted keywords, products, or brands.
Does PPC cleanup increase the budget?
Not by default. Cleanup starts by finding where the current budget is leaking. Material budget increases remain a separate decision after the existing account is understandable.
Official Amazon sources
- Amazon Ads: A guide to targeting with Sponsored ProductsAmazon's guide to automatic, manual, and negative targeting for Sponsored Products.
- Amazon Ads: What is keyword targeting?Amazon's explanation of shopping queries, keyword targeting, search-term reports, and negative keywords.
- Amazon Ads: Sponsored Products budget basics and best practicesAmazon's guidance on daily budgets, out-of-budget campaigns, and ongoing budget review.
Review the sample deliverable before you give access.
This is the report shape a seller can review in week 1: what was inspected, where spend is leaking, what was handled inside agreed limits, and what needs attention next.
Account map
Campaigns, ad groups, keywords, targets, negatives, and reports pulled into a readable first-pass structure.
Waste list
Search terms and targets spending without enough orders, grouped by risk and monthly dollar impact.
Decision log
Routine optimization is logged with evidence; material budget, pause, launch, or out-of-scope changes are separated before execution.
Plain-English report
What we found, what changed, why it changed, and what is safe to leave alone.
Send what feels stuck. Get the first useful answer.
Tell Ignitabull where the account or team is losing clarity: PPC efficiency, listing conversion, rank, inventory risk, promotions, profitability, or competing priorities.
- 01Send what feels stuck
Share the marketplace, ad spend, account scope, current team, and the problem or decision you want reviewed first.
- 02Choose the right lane
Ignitabull confirms whether the next step is the free teardown, PPC management, a strategy sprint, or ongoing advisory.
- 03Confirm scope before anything moves
Access, data, billing, execution ownership, and operating limits stay separate. Nothing changes in Amazon from the public site.
Three paid ways to work together.
The free PPC teardown stays free. Paid scope reflects account complexity.
Amazon PPC Management
Hands-on weekly Ads management with scope that matches the account—not a one-ASIN price stretched across a 120-ASIN catalog.
From $1,498Scope based on advertised products, spend, marketplaces, and complexity
Manage My AdsGrowth Strategy Sprint
A complete analysis and prioritized 90-day growth plan across the agreed account scope.
$1,997 USDStrategy readout plus a 30-, 60-, and 90-day roadmap
Build My Growth PlanAmazon Growth Partner
Ongoing weekly strategy and accountability for sellers and the people already executing the work.
From $2,998Clear owners, follow-through, and refreshed decisions
Advise My TeamQuestions before the first review.
The service lane, access required, execution owner, and price should all be clear before serious work begins.
What is the difference between PPC management and growth strategy?
PPC management is hands-on recurring execution inside the Amazon Ads account. Growth strategy connects Ads with listings, organic rank, inventory signals, promotions, and profitability, then turns the evidence into priorities for Ignitabull, your team, or another specialist to execute.
Do you need Seller Central access?
Not for an initial fit conversation. PPC management starts with the appropriate Amazon Ads advertiser access. Broader strategy may use seller-provided reports, exports, or separately authorized Seller Central access for the agreed scope. No access track is assumed.
Can you work with our existing team or PPC agency?
Yes. Growth Strategy and Growth Partner are designed to work alongside owners, employees, agencies, and contractors. The weekly plan makes ownership and decision boundaries explicit.
Does a recommendation authorize an Amazon change?
No. A recommendation, strategy document, form submission, or client approval does not by itself execute an Amazon change. Access, scope, operating limits, and any required action-time confirmation remain separate.
How is PPC management priced?
PPC management starts at $1,498 per month. Final scope reflects actively advertised product families, monthly ad spend, marketplaces, campaign and targeting complexity, reporting needs, and the cleanup required before steady weekly management can work.
What does the $1,997 Growth Strategy Sprint include?
The one-time USD price includes the agreed account analysis, ranked opportunities, a 30-, 60-, and 90-day roadmap, and a strategy readout. Implementation is not automatically included and is scoped separately.
What does Growth Partner include?
Growth Partner starts at $2,998 USD per month for ongoing analysis, a weekly operating review, refreshed priorities, decision support, and accountability for the agreed workstreams. It is advisory and does not include unlimited PPC or Seller Central execution.
Are there contracts, setup fees, or surprise charges?
Monthly PPC management is cancel-anytime with seven days' notice and no long-term contract. Any initial cleanup, unusual complexity, tax, or scope change is explained in writing before payment. The displayed prices are in USD.
How quickly will you respond?
Ignitabull reviews new requests within one business day. You will receive the recommended lane, expected price or range, and the next information needed before a call or payment is requested.
Is the free PPC teardown a full audit?
No. It is a fast lead diagnostic that identifies the most visible PPC leak and the right next conversation. A complete account analysis requires verified access, an agreed date range, and enough reliable data.
Can you advise on programs like Brand Analytics or Product Opportunity Explorer?
When the seller is eligible and the relevant data is available, those tools can inform strategy. Availability and insights do not guarantee a product, ranking, or sales outcome.
Tell us what is stuck.
Share the marketplace, monthly ad spend, account scope, and the decision or performance problem you want help with. Do not send passwords, API keys, or Amazon secrets.